Case Study: Global Medical Affairs Team Finds Exponential Opportunity in Digital Share of Voice with H1
AI-based workflows and intelligence for finding and maximizing digital footprints and share of voice.
Digital opinion leaders make up the new era of HCP experts sought out by Medical Affairs teams. On a global scale, it’s often difficult to find and harness the enormity of the digital landscape to mine for the greatest new scientific voices and digital opinion leaders.
In this case study, H1’s client, a global medical affairs team wanted to expand the scope of visibility into its digital share of voice. The challenge identifying DOLs via social channels is in the ability to distill the noise from what matters. With past success leveraging H1 to identify KOLs, our client trusted us with the task of uncovering DOLs for future engagement.
Through custom Twitter analyses including scientific reach, influence examination, and thematic exploration, H1 enabled our client to remain competitive in an increasingly digital landscape.